Most advertising doesn’t work. It’s a fact of life that consumers are completely oblivious to nine out of ten adverts.
If your ads are being ignored – looks don’t matter, carefully-honed messages are irrelevant and, what’s worse, you are burning a pile of cash.
That’s why we believe – getting noticed is the first rule of advertising.
The second is being remembered so that people actually think about buying your product.
We build these two essential rules into every advertising campaign. The ads we create get noticed and are remembered.
We begin the process by researching the market, your history and your competition. We are looking for the right strategy, the starling insight and the big idea that will be the foundation stone of the campaign.
Our ads always contain one of three qualities – they will make you laugh, make you cry or make you think.
They will also share one ingredient – they will make consumers buy!
The best ideas are simple, they tell stories that build your brand and, of course, they’re shareable.
When presented with a campaign idea, the only question you need to ask yourself is - would I share it?
If the answer is yes, run with the campaign.
If the answer is no, send your ad agency back to the drawing board.
We’re much more interested in driving sales and building brands than winning prizes.
We also believe that strategy is as important as the big idea.
The best idea in the world will flop if the rollout strategy is flawed.
To sum up, we excel at:
- Developing the right commercial strategy.
- Pinpointing the vital human insight.
- Developing big idea.
- Rolling it out to get your brand gets noticed, remembered and generates sales.