Media Training
Every company should have at least one media-trained spokesperson.
The spokesperson should be the public face of the company in the event of a crisis hitting the headlines.
Your communications spokesperson needs to be cool and confident - able to handle the most demanding TV, radio or newspaper interviews.
They must come across as open and straightforward but they must be trained to give out only the information your company decides to put into the public domain.
In a crisis, it's not easy being a company spokesperson. That's why regular on-camera training is essential.
The Beattie Communications crisis PR team can train your spokespeople on your premises or at ours. It could be the most important PR investment your company will ever make.