Helping Your Brand Achieve Its Potential

The graveyard is full to overflowing with brands that never quite made it. The tombstones stand row on row and span every sector.

They are testimony to brands that started with hope and expectation but ended with defeat, disappointment and disillusionment.

At Beattie Communications we understand brands and we know how to build them.

A brand is much more than a logo.

A brand is the values a company lives up to - the promises it makes to clients, suppliers, investors and employees and the principles that guide how it does business.

We can help you create a brand that is not simply an eye-pleasing logo but an identity that truly reflects your values and promises.

Anyone can design a logo - that's easy.

It takes a team that understand brands to develop a true identity that reflects how the company does business and even enhances the company's financial value.

Before even thinking about your logo, we need to understand your company, what it stands for and where it's going.

We never create a brand in isolation. True brands are created when the branding agency partners with the client.

That means working alongside you on brand positioning so that together, we identify the central principal which drives everything you do.

We can help you develop your brand promise, setting out what you want to achieve as a business.

Then there is the personality of your brand - what are you really like. What's it like to deal with you or work for you?

The tone of voice you use when communicating should be consistent across all audiences.

What makes your brand different? What makes your brand unique? It's so important to identify your brand differentiator. We can help you do that.

Next we work on your manifesto - a statement that combines your positioning, differentiator and values and brings your brand to life.

Only when we know the essence of your brand will we start to work on your logo and strapline.

We will work with you to choose a palette of colours, typefaces and symbols that project the values, promises and principles that lie behind the brand.

Finally, we will help you produce a brand guideline manual so that the templates can be applied across all media - digital or traditional.