Marketing Tips
Our red hot PR marketing tips will help you increase your company's profits. Every month we add new tips, so it pays dividends to return and see what we can do for you.
Marketing Tip – DON’T HIDE YOUR PERSONALITY ON YOUR WEBSITE
You are a real person & you’ve got lots of personality – but does it come through on your website?
So often people hide behind their website and allow no internet customer to get a glimpse of a real person.
A store on the web is no different from a store in the High Street. In the High Street you are doing business with people. In your web store you are doing exactly the same – you are selling to people.
You are selling to real, live human beings with thoughts, emotions and buying power.
So don’t be anonymous. Get your photograph on your website. Let people see who they are doing business with.
Include a biog. Tell your customers who you are, where you came from and where you’re going. Don’t be dull and boring – get personal.
Get your phone number on your website – God forbid, your customers may want to speak to a real live person!!
Remember it is tough selling expensive items on-line. Do yourself a favour and make it easy for customers to speak to you by including a telephone number. It could double of triple your conversion rates.
Put your address and fax number on your website as well. It all helps with relationship building.
Putting the real you on your website proves you are not a shady character – an internet crook.
As more and more people do business on the web, increasing numbers are getting their fingers burned by scam artists intent on ripping them off. These thieves thrive on anonymity.
So prove you are a good guy, come out of hiding and make it easier for your customers to build a real relationship with you. Your personality really will boost your internet profits.
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