Case Studies
Our people have delivered some of the most creative consumer campaigns. Here are just some of them.
NICK NAIRN COOK SCHOOL
To raise the profile of the ‘Cook School Experience’ in England and Wales whilst attracting a younger audience.
Intense media relations campaign, with a series of editorial placement and press visits to bring the ‘experience’ to life.
Coverage to date in The Independent, The Mail on Sunday, The Daily Express, She, Hello!, Family Circle, BBC Good Food, Olive, resulting in increased bookings and turnover.
CHUPA CHUPS
Beattie Communications was asked to create a campaign to support the launch of Chupa Chups Cuore di Frutta and position the brand as leaders in the sugar free category.
Beattie's worked with Dr Pat Spungin and the British Dental Health Foundation to provoke debate around sugar free and child behavioural issues.
Press and media coverage included The Daily Mirror, Celebs on Sunday as well as 32 top regional radio stations.
MARKS & SPENCER - SUPER MILK
The aim was to generate national media coverage in 4 days to ensure Marks & Spencer were first to market ahead of a competitor launch.
Beattie Communications created strong news angles around the launch of the new 'Super Milk' and the health benefits for cows. Beattie also enlisted the support of Professor Basant Puri, the leading medical researcher into Omega-3.
Beattie Communications achieved outstanding national news press coverage in The Guardian, Daily Mail, Daily Express, Daily Mirror and regional coverage in the Daily Record, The Scotsman and LBC radio. As well as extensive online coverage including netdoctor.co.uk, dailymail.co.uk and dailyrecord.co.uk.
LAMBERT SMITH HAMPTON - PROPERTY AGENT
Beattie Communications was commissioned to raise the profile of individual offices and the national profile of the company as well as too drive new business and have a positive impact on the company's bottom line.
Beattie devised a short and medium term strategy in place to maximise all forward feature opportunities, obtain creative photography, promote all property deals, draft creative features, secure expert columns, organise speaker opportunities. Positioned as a leading authority over competitors in the press and media.
This resulted in ten times the coverage v advertising equivalent, month-on-month. Obtained front page coverage in local press. Secured radio and TV interviews. Press now proactively contact Beattie for comments, ideas, features. Regular delivery of forward feature opportunities and organised corporate events and client entertainment. Generated new business leads.
"Beattie has consistently secured quality media coverage for LSH and the team has impressed us with a proactive approach to identifying new PR opportunities for the business. They understand property and come up with stories that constantly appeal to the media." Robin Beagley, Director, LSH
COMMERCIAL ESTATES GROUP
The brief was to create a public communications strategy to involve the local community and assist in securing planning consent for 63-acre former industrial Kirkstall Forge works in Leeds.
A list of key stakeholders was drawn up and one-to-one meetings organised. A series of community consultation events were staged and a local working group was established. Briefing notes, correspondence, website content and working documents for exhibitions were also drawn up and a carefully managed press campaign was implemented.
The result was only one community representation to the planning application and Commercial Estates Group was applauded for its early involvement and communication with key stakeholders and the community. The council hailed the process as 'exemplar of involving community in the planning and design process.' Limited and controlled press coverage was generated around the scheme.
UNIVERSITY OF ST ANDREWS
The aim of the campaign was to maximise the results of a groundbreaking mathematical formula devised by the University to calculate when a woman is likely to become infertile.
The medical findings and science were translated into human-speak, without the science being misrepresented, for the mainstream press.
The researchers appeared on BBC Breakfast TV, GMTV, Radio 4's Today Programme, BBC World Service and ITN. Every UK national newspaper covered the story and used case studies. Worldwide coverage included titles in the US, Spain and Australia.
ASOS plc
The objective of the campaign was to raise the company’s profile within the City, to increase demand for shares and support the share price.
Using creative photography at mandatory reporting periods, stories were strategically placed in the weekend newspapers. The share price has increased by 665% since Feb 04. The management team has visited over 30 institutions and ASOS is now viewed as a growth company stock and was the best performing share on AIM 2004.
SPECSAVERS - SEXY SPECS WEARER 2005
The objective of the campaign was to promote the launch of Specsavers annual modelling competition and encourage entries from spectacle wearers across the country.
A closed day-long photoshoot was staged with Rod Stewart's model girlfriend Penny Lancaster. Using the tagline 'Do You Think I’m Specsy?', the story and pictures were sold in as an exclusive to News of the World, then issued widely to all nationals, celebrity gossip columns and glossy magazines.
The results included a double page feature in News of the World magazine followed by widespread coverage in the national dailies including Metro, The Sun, Daily Mirror, Daily Star and Daily Record. Follow-up coverage was secured in the run-up to and shortly after the glitzy final in Hello magazine and many other publications.