Client Press Releases

Works With Water Beauty Now Available Online

24 February 2009

Beauty water, the UK's only nutritional beverage with ingredients clinically proven to improve the skin, is now available online with the launch of Works With Water's new webstore.

Works With Water Nutraceuticals took the decision to begin selling online and via telephone after its iconic Beauty water generated worldwide demand.

Beauty water is a unique product containing active ingredients clinically proven to reduce the bacteria that cause blemishes for a smoother, more radiant complexion.

Jules Birch, founder of Works With Water, said: "Online sales are an unusual route to market for a beverage company but Works With Water is different.

"Due to the dose specific health benefits, customers are consuming our products on a daily basis over a period of several weeks and seeing the benefits. Being able to buy direct from us ensures that they have uninterrupted access to our products.

"We've been inundated with requests from people looking to buy in bulk and also from overseas, particularly in the US, where Beauty is not available on the high street and therefore taken the decision to launch our webstore."

Acne is no longer a condition purely associated with teenagers, with 25 percent of men and 50 percent of women suffering from the condition at some stage in their adult lives.

Beauty water has created worldwide media and consumer attention since its launch last year.

The secret of the product is Praventin, a clinically proven bioactive protein rich in lactoferrin, which supports the complexion by reducing the inflammation associated with acne blemishes and the bacteria that cause them.

In separate studies, Praventin, a natural product derived from milk, was shown to reduce the blemishes associated with a poor complexion by 95 per cent within two months*.

Beauty water also contains high-grade aloe vera, known for its soothing properties to further enhance the skin's appearance.

Core Facts

  • 25 percent of men and 50 percent of women suffer from acne at some stage in their adult lives.
  • PraventinTM is a natural ingredient, derived from milk and created by a proprietary process that concentrates a bioactive complex from whey, rich in the lactoferrin fraction.
  • Consumer studies with teenage subjects demonstrated that nutritional supplementation with PraventinTM is supportive in reducing the blemishes associated with a poor complexion, as assessed by a dermatologist.
  • Acne is one of the most recognisable skin conditions affecting 85% of young adults aged 12-24 years old

Approved Quotes

Online sales are an unusual route to market for a beverage company but Works With Water is different.

Due to the dose specific health benefits, customers are consuming our products on a daily basis over a period of several weeks and seeing the benefits. Being able to buy direct from us ensures that they have uninterrupted access to our products.

We've been inundated with requests from people looking to buy in bulk and also from overseas, particularly in the US, where Beauty is not available on the high street and therefore taken the decision to launch our webstore.

Boilerplate

  • § The Works With Water range of nutritional beverages was first launched in 2006 by founder Jules Birch
  • § In 2008, the company launched Beauty, the UK's first cosmeceutical beverage containing ingredients clinically proven to help clear the skin of acne.
  • § Works With Water works in partnership with global ingredients specialists DKSH who are experts in the field of ingredients and nutrition
    All products in the Works With Water range are preservative-free, sugar free, naturally flavoured, and are suitable for vegetarians, diabetics and pregnant women.
  • § In 2009, Works With Water will launch two new products into the UK, mainland Europe and US markets. In line with global health concerns, the focus is on clinically proven benefits for improved immune health and lowering cholesterol.

 www.beattiegroup.com

 

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