Client Press Releases
Fresh Approach For Simple Skincare
05 March 2009
Simple, the UK's No 1 facial skincare brand*, has appointed
Beattie Communications to spearhead its national consumer PR
account.
The brand, with 50 years heritage in skincare, suitable for all
skin types, even the most sensitive skin, is entering an exciting
time in its development with new innovations and product extensions
in 2009 to complement its core range. This includes Simple
Regeneration Vitamin E Serum Pads and Simple Repair Anti Wrinkle
range.
Marketing director for Simple, Alex Pike, explains: 'It was time
to turn up the volume of our PR to reflect the brand's increasing
status and market position. Our focus has always been on the beauty
press and while that remains a crucial component of our PR
strategy, we recognised the need for bigger brand thinking and
strategy that would take us into a wider media playing field.
'As a VC backed business we can move much more swiftly than some
of our global competitors and make decisions that give us the edge
that we need, meaning we can be bolder and braver in a very
competitive marketplace. We need to work with partners who share
our ambition and agility.
'Beattie ticked all the boxes for us and we are currently
finalising some major consumer campaigns with the team that will
better reflect the Simple brand of today. These plans will marry
with our current TV campaign and brand focus to convey the natural
goodness in our products, as well as building on our heritage of
delivering products with no unnecessary ingredients: no perfume, no
colour and no harsh chemicals.'
Beattie Communications, whose client list includes Specsavers,
Marks & Spencer, easyJet and Kerry Foods, is headquartered in
London with a regional footprint spanning Scotland, Leeds,
Manchester and Birmingham.
Beattie's group managing director, Laurna O'Donnell, says: 'This
is a really crucial time for the Simple brand as there is so much
to play for. As a leading provider of top quality skincare and
having recently been voted Britain's Best Value Beauty Brand**
Simple is perfectly placed to capitalise on current market
conditions and the changing need of the consumer. One of our key
priorities will be to communicate that Simple products are top
quality and affordable, meaning consumers need not compromise on
their skincare.'
Beattie took over the account from Smith and Monger.
- Ends -
* Brand position in units. Source: IRI 52 w/e
1st November 2008 Non Medicated Facial Skincare, (Brands
worth more than £1m)
** Independent research; Qubic online, September 2008
www.beattiegroup.com
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