Client Press Releases
Test Your Eyes Not Your Oil During National Road Safety Week
26 November 2009
The clocks have gone back, the temperature has taken a tumble and dark nights are well and truly upon us, making it harder than ever for drivers to see what is going on around them.
This week is National Road Safety Week (23-27 November) and Specsavers on Liverpool Lord Street, is encouraging local taxi and bus drivers to come in for a 'Specs MOT' to increase safety on the roads.
Specsavers, which has spent the last five years campaigning for drivers to have regular eye examinations to improve motorist and pedestrian safety, is hoping that 'Road Safety Week' can help to eradicate the dangers of driving with impaired vision.
The law requires all drivers to be able to read a car licence plate from a distance of 20.5 metres and to have a 120 degree wide field of vision, either naturally or with the use of glasses or contact lenses.
Steve Bryan, store director of Specsavers Liverpool Lord Street explains: 'At this time of year we normally see an increase in the number of accidents as the dark nights draw in. We want to help people stay safe on the road and to ensure that all drivers meet the correct sight requirements.
'People may not realise they have a problem with their eyes until they make a long distance journey or drive in the dark, by which time it could be too late. We are encouraging people to come into store for a 'Specs MOT' in order to guarantee that they are driving legally and safely.'
For any taxi or bus drivers in the city centre area who would like more information, or would like to make an appointment for their free specs MOT, please call Specsavers on 0151 709 9180 or visit www.specsavers.co.uk/liverpool.
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Specsavers notes to editors
- Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
- The couple still run the company, along with their three children. Their son John is joint managing director
- Specsavers has more than 1,425 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
- Annual turnover for the Specsavers Group is forecast to reach a record £1.4 billion in 2009/10
- Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners.
- Specsavers employs more than 26,000 staff
- Specsavers was voted Britain's most trusted brand of opticians for the eighth year running by Reader's Digest in 2009
- Greater than one in three people who wear glasses in the UK buy them from Specsavers * - nine and a half million glasses were exported from the warehouse to stores in 2008
- Specsavers share by volume of the total optical market (including retailers that are not opticians) is 35%. Our share of the opticians market is 38%.*
- Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
- Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offer a hearing service from more than 400 locations.
- Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for the Deaf People. During their three year support for.Diabetes UK they raised more than £250,000 to fund research into diabetic retinopathy
- Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas for use in developing countries
*GfK Home Audit (Dec 2008)