Client Press Releases

On Your Marks, Set, Snow!

26 November 2009

The first ever Snowball Rally  has raised £10,000 for youth charity Snow-Camp which gives disadvantaged young people the chance to experience mountain sports .   

The brand new fundraising event organised by Snow-Camp saw 11 carfuls of skiers and snowboarders from as far afield as York and Cornwall lining up at the indoor snow slope at SNO!zone in Milton Keynes to begin a race to ride 37 slopes across England in just three days.        

The  11  teams  were asked to plan a route around England to ride as many real snow and artificial slopes as possible over a 3-day period with slopes located as far apart as Carlisle in the North and Torquay in the South.

Cornish trio George, Mike and Pat from  'Team Kernow Sessions ' were crowned  the eventual 2009 Champions, riding an amazing 26 slopes in the time allowed including Plymouth, Dorset, Southampton, Halifax, Sheffield and Castleford.

The Snowball Rally concluded with a huge party held at the Milton Keynes  SNO!zone, where the slope was open late for Snowball Rally competitors to  complete the final slope of their challenge.

Snow-Camp Director Dan Charlish said,  " We have been totally amazed at the effort and commitment that teams have shown in making this first ever Rally  such a success.  Despite the poor weather conditions we still had teams dressing  up as gorillas, Santa Claus, Ali G,  and even a pantomime cow . The stories and adventures  we've heard about from the teams' road trip around the countries ski slopes have been  fantastic too ."  



Editors notes:


  • SNO!zone operates three real snow slopes in the UK based in Braehead, Glasgow, Castleford, Leeds and Milton Keynes
  • SNO!zone Milton Keynes opened in 2001 with Castleford following in 2003 and Braehead opening in 2006
  • Each 170m long main slope is covered with more than 1700 tonnes of fresh snow
  • As well as the main slope, a dedicated lesson slope at each centre allows visitors to learn the basics of skiing and snowboarding with qualified instructors
  • Activities on offer at every centre include skiing, snowboarding, sledging and ice sliding
  • When not on the slope, visitors can enjoy some après ski at the Alpine themed SNO!bars


< back

PR Clients

Whether we are serving clients in the digital or traditional media, we always deliver outstanding results. We guarantee success and believe we are the only PR agency in the UK to do so.

How can we help?
Britain's most digital-savvy public relations agency