Client Press Releases
Lloyd Green Solicitors Launches New Brand Campaign
01 June 2012
PERSONAL injury and medical negligence specialist Lloyd Green
Solicitors has embarked upon a major PR and marketing push to
highlight its new brand www.forthepeople.co.uk.
The campaign is focused on the firm's Essex roots but is
inspired by US marketing campaigns in the legal sector, and will
take advantage of advertising, PR and sponsorship activity both on
To support the campaign the firm has launched a new interactive
website, partnered with local newspapers and radio stations as well
as striking sponsorship deals with the Heart Essex Heroes Awards
and Essex County Cricket Club. It has even erected a pole on
the top of its office block in Chelmsford to fly the flag for the
LGS is also gearing up to announce details of a unique
nationwide scheme which will donate funds to a major charity every
time a client instructs a claim to the firm directly - and the
claim is accepted - rather than being referred through a claims
Senior Partner Lloyd Green was driven to launch the awareness
campaign by concerns in relation to paying of referral fees - which
enables claims management companies, insurers and brokers to make
money for passing on client accident claim details.
He hopes to encourage more people to seek assistance from
solicitors directly after an accident instead of going through
intermediaries in order to save people money.
Lloyd Green said: "We want to establish the Firm as a focal
contact point for everyone who has the need to bring a personal
injury claim following a non-fault accident. We even
have arrangements in place to help people with areas of law that we
do not deal with by ensuring that any enquirer is referred to an
appropriate solicitors' practice in Essex.
"If we can become the hub for all legal services in Essex that
would be fantastic, but our main focus is on personal injury and
medical negligence cases and ensuring that people get the support
they need from a local provider who genuinely cares about helping
Issued by Beattie Communications on behalf of Lloyd Green
NOTES TO EDITOR:
Lloyd Green Solicitors was established in 1993 and is based in
Chelmsford, Essex. Overseen by partners Lloyd Green and
Nicholas Chatters, LGS is a one-stop shop for those injured at
work, in road traffic accidents, occupiers and public liability
cases, defective goods, product liability claims, and, through its
American associates, for UK clients injured in the United
States. The company also has an office in Glasgow which
serves clients throughout Scotland.
LGS makes up a group of corporate sponsors for the RNIB, which
also includes Boots Opticians, Royal Bank of Scotland, Santander,
Waterstones, Shell and British Gas.