ePR and Internet Marketing
Reaching A Huge Audience With e.PR And Internet Marketing
The world is changing faster than ever before and nothing is changing quicker than the way we communicate.
In the beginning word of mouth was the sole channel of communication. Then came manuscripts, books and finally newspapers. People believed what the printed word said – if it was in the newspapers it must be true.
Then came radio followed by television and for decades PR consultants laboured hard and long to secure airtime on the airwaves.
Even today clients prize positive coverage in the print and broadcast media more highly than any other.
But times are changing. Blogs have encouraged the emergence of citizen journalism and people are no longer turning to the traditional media for their news and information.
Instead they get their news and information from a variety of sources – websites, blogs from people they know, chat room gossip, on-line radio and TV stations, podcasts and webcasts are just a few of the information sources used by the digital generation.
You would expect that PR agencies would be up to speed with the digital revolution.
Unfortunately that is not the case. Few UK PR companies are up to the mark – most have been left behind.
We Are Driving e-PR
Beattie Communications is one of the few UK PR agencies that knows about e.PR and internet marketing.
We are leading the way in helping clients communicate with key audiences using e-PR techniques. We are also driving sales to a new level with internet marketing.
We help clients with proactive and defensive e.PR campaigns. On the proactive side, we are masters at creating a buzz on the internet. The tools of our trade include –
- News distribution
- RSS
- Blogs
- SMS texting
- Webcasts
- Podcasts
- Message boards postings
- Working the chat rooms
- Virtual press offices
We Boost Sales With Internet Marketing
Our proactive campaigns extend beyond e.PR into internet marketing. Beattie Communications now gets 60% of its new business from the internet and we help clients do the same.
We start with an internet marketing audit and then develop a campaign which can include –
- Re-engineering a client’s website so that it gets to Page One of Google and the other search engines
- Internet marketing to create a buzz
- Pay-per-click campaigns that win business
- Email campaigns that drive sales and profits
On the defensive side, we monitor news sites, anti-sites, chat rooms and blogs for negative comment and it would surprise you how few clients know what is being said about them on the internet.
When we know what is being said, we put defensive strategies in place to protect our clients and rectify misinformation.
We build proactive and defensive strategies into every campaign but we have clients who use us only for e-PR and we have clients who use us for both traditional PR and e.PR.
If you would like a free consultation on e.pr, internet marketing or traditional PR, please contact Elspeth Brown on 0870 086 0086 or give us your email address.
<< back