Web Reputation Management

Reputation is everything and nowhere is your brand more vulnerable than on the internet.

You may have a cuttings service and Google Alerts in place, but do you really know what is being said about you in blogs or on social sites like Twitter and facebook?

Most companies don't and that's where we come in.

We're here to protect your brand and while we can get tough with those abusing it, we believe it is important to use charm, in the first instance, so that we convert critics into brand ambassadors.

If that fails, we can pull on the boxing gloves.

We can protect your company, brand, trademarks, products, intellectual capital as well as your reputation on the web.

Effective monitoring is the key. Our search process is meticulous and ongoing because new material is being added daily and we have specialist web monitoring tools to scan the far flung corners of the web.

Web Monitoring Is Key

We monitor hundreds of different sites including news platforms, social sites like Twitter, facebook and myspace, discussion forums and blogs - especially those covering your sector. We also inspect sites like YouTube where videos attacking companies can get millions of views.

We keep a special look out for protest and anti-sites which have resulted in much grief for some of the world's greatest brands such as McDonald's.

We alert you immediately to serious abuse and advise you on how we will get offensive content removed.

Most of the time, however, we will be acting as your online customer services department, sensitively handling complaints and turning critics into supporters.

Each month we present you with a detailed report outlining what we have found and the actions we have taken.

Removing Content

We can also stamp on unauthorised use of logos and trademarks. We prefer persuasion and reasoned argument to going legal...and we usually succeed.

We do take legal action as a last resort - but only if clients sanction it. We work with seasoned legal specialists who know the law, its power and its limitations.

We are good at what we do but we can't guarantee to remove or correct absolutely everything. Where it's impossible to remove content, we take steps to move items down the search engines so they are less obvious and less visual.

If you are concerned about managing your personal reputation on the internet and in the media in general, please click on Personal Brand Management.