Educational Marketing & Student Recruitment Experts

When it comes to education, you will not find a more experienced team of PR and marketing experts.

Beattie Communications has been active in the educational sector for nearly two decades, advising many of the world's top-rated universities, colleges and schools on their PR, marketing and student recruitment strategies.

With us there is no learning curve. We have our finger on the pulse of education and lifelong learning in the UK and around the world.

Our team of 20 educational PR and marketing consultants can brief you on how to promote your brand in the UK, Europe, China, India, United States, Canada, Caribbean and the Middle East.

We have an intimate knowledge of each market and we can advise you on the most effect use of your marketing budget. We are here to help you optimise the return on your marketing investment.

We started life as a PR consultancy but over the years we have grown our team and expanded our skill sets to become a full-service educational PR and marketing consultancy.

We are innovators in digital media providing colleges, universities and Government bodies with sophisticated web marketing campaigns.

We provide the educational sector everything from PR to advertising services, direct mail to event management and publications to brand creation and development.   

We also have a dedicated educational marketing call centre staffed by qualified and accredited careers councillors who are in regular contact with career advisers in every secondary school and further education college in the UK - that's 6,200 live contacts.

Bespoke Educational Marketing Campaigns

We don't offer off-the-shelf educational marketing campaigns. Each campaign is tailored to deliver the results you demand for the budget you have set.

Our campaigns are designed to build and drive awareness of your brand and help you recruit the quantity and quality of students you require from home or overseas markets.

An increasing amount of our work comes from international clients who invite us to build their brands in their home countries and around the world.

For instance, our team works with Meritus University in Canada where we spearhead marketing, brand building and student recruitment.

Our team works for London Higher and the 42 higher educational institutions it represents, to promote the UK capital as a centre of educational excellence and opportunity.

We work with the University of Phoenix, the world's biggest university, to recruit students all around the globe.

We work with numerous universities in the UK to build their brands and attract students internationally and in the UK.

We always think local not global. A campaign that's right for Scotland may jar in London. A campaign that works in London may fail dismally in India.

Likewise when it comes to the marketing mix our promotional cocktails are always different. We will not advise expensive TV advertising if an internet marketing campaign is going to be less costly and more effective.

Email campaigns fall into the cost-effective category.

Let Us Direct Your Response Campaign

A successful campaign requires three essentials:

• A well-qualified list of email addresses
• Knockout sales copy
• A cost-effective response mechanism

As you would expect from a team that specialises in educational PR and marketing, our lists are well researched, our sales messages always hit the spot and our response mechanisms work effectively in every medium.

We can give you basic email campaigns or sophisticated direct response initiatives embracing:

• Direct response posters
• Direct mail
• SMS text marketing
• Postcards
• Viral marketing

Educational Advertising That Works

Over the years we have created some outstanding advertising campaigns for universities and colleges around the world.

Our campaigns are commercial, inspiring and impactful. Our adverts always make a statement and ensure client universities stand out from the crowd.

Our ad campaigns span all mediums - internet, TV, radio, cinema, outdoor, bus, train, underground, taxi and even rickshaw.

Detailed planning is a key ingredient of any successful advertising campaign. We pride ourselves in attention to detail. For instance, if a university wants to advertise in Indian cinemas we will not opt for blanket coverage. Instead we will rollout our campaign in cinemas in only affluent areas of town and cities where potential students can afford to study overseas.

We Can Reduce Your Media Spend

Unlike other agencies, we will plan your campaign and buy the media for free.

What's more, we are confident we will be able to reduce your existing spend by up to 25%

We deliver by negotiating aggressively and paying the media upfront, we buy so much educational advertising we are able to negotiate special rates and we receive our commission from the media, so there is no need to charge you.

We take the pain out of media buying so you will never have to talk to a media salesperson ever again.

We Can Help You Make An Exhibition Of Yourself

Face-to-face communication will always be the most effective form of marketing and education fairs are the easiest and most cost-effective way to connect with your target audience.

But how do you decide which fairs to attend from the hundreds to choose from, all around the world?

We can provide you with detailed information on all major international educational fairs, conferences and exhibitions taking place around the world. We can help you choose the right events to be seen at.

Reach The World Using The Web

Your student audience is probably the most web-savvy in the world.

With more than a decade's digital marketing experience, we can help you harness the power of the web to build your brand and recruit students.

When it comes to the web, we know what's hot and what's not. We know the sites that work and those which don't and we can ensure you spend every penny of your marketing budget wisely.

We offer:

• Website development that attracts prospective students and builds your brand
• Optimisation to get your site to the top of the search engines
• Pay-per-click campaigns that will drive student recruitment
• Affiliate marketing campaigns that work around the globe
• Multiple websites for multiple markets
• Socialmarketing campaigns embracing the hottest sites including Twitter, facebook, YouTube, bebo, myspace and Linkedin
• Blogs that have credibility and get read
• Web advertising that catches the eye
• Email marketing that keeps you front-of-mind
• Viral marketing that recipients pass on
• Internet TV and podcasts that fire the imagination
• Internet radio that attracts audiences and builds your fame
• SMS text marketing that reaches students at home or at play

Unbeatable Print And Distribution Deals

In the digital age, literature is important - especially as an effective follow-up mechanism. We can offer you unbeatable prices for printing and distribution to any country in the world.

Call us and ask for a quote - we can guarantee you will be impressed at the savings you will make.

The Power Of PR

We started life as a PR agency and we believe we have the best and most entrepreneurial educational PR team in the world.

Many of our people are former journalists and they are outstanding at delivering column inches in the print media, airtime in the broadcast media and awesome visibility on the internet.

Being international we can help you drive PR campaigns in 40 countries around the world.

We can help you with corporate, student and public affairs campaigns. We can also spice up your employee communications campaigns, ensuring you promote the ethos of your brand internally and externally.