Beattie Beats a path to happier, healthier staff

By Kenny Angove
Thursday, 18 May 2017
Our Kenny admits to being a running nerd. He can even say "fartlek" without raising a snigger. But he's got colleagues in one of our offices sold on the idea of a running club.
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Press releases and the fight against fake news

By Laurna Woods
Thursday, 11 May 2017
One of the greatest challenges facing the media this year has to be regaining trust amid a Tsunami of misinformation and fake news. And for PR and marketing, the landscape is no different. In communications, we’ve always faced the challenge of selling a brand or concept without making it sound too good to be true.
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Getting The Big Idea

By Laurna Woods
Thursday, 20 April 2017
Much of the work we do as a creative communications group centres around the 'big idea'. Knowing how to get it, how to sell it to the client – and how to use it to inspire the public. Creativity is key and people are at the centre of our business, because we appreciate everyone brings their own viewpoint and experience to the table. A great example of this was our Mummymoon campaign for Redefine|BDL Hotels, which recently won an award from the Hotel Marketing Association.
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PR versus Publicity: What's the difference?

By Laurna Woods
Monday, 03 April 2017
Public relations and publicity. The popular misconception is that they are one and the same thing. But it’s important to know the difference. It's like claiming a dental hygienist is exactly the same as a dentist – simply because the two work in the same area. But you wouldn’t want to make the mistake of asking the former to extract a tooth.
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Five things Pokemon Go tells us about the future of youth marketing

By Laurna Woods
Friday, 24 March 2017
Love it or loathe it, this game sky-rocketed Nintendo's value and opened a whole new realm of digital marketing. So what can we learn from Pokemon Go? There are some key factors in the success of this app which can be applied to any youth marketing strategy.
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Securing newspaper coverage: How to make journalists sit up and listen

By Laurna Woods
Monday, 13 March 2017
Your job involves getting clients into the news. So how do you do it? The relationship between a journalist and a PR is fraught with potential conflict. There is no doubt they need each other. But it’s a fact that more than 80% of news releases never get used. So an impact needs to be made – and fast.
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Choosing the right PR agency for your business

By Laurna Woods
Thursday, 02 March 2017
At some point in their career 40% of brand managers admit to appointing the wrong PR agency. So when your company needs the services of a good consultancy, it's not a decision to be taken lightly.
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The importance of branding to a business

By Laurna Woods
Thursday, 23 February 2017
A strong brand identity increases value, gives staff a sense of belonging and helps customers identify with a company and its products. This goes beyond a memorable logo. Branding is everything. The perception of brand is how people relate to a company’s reputation, advertising, logo and customer service. Branding is what makes your business different to competitors. It’s a feeling. An image.
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Does your brand have Lovemarks?

By Laurna Woods
Monday, 13 February 2017
Long before John Lewis began pulling at our heart strings with their soppy Christmas adverts, our chairman Kevin Roberts realised that brands needed more than respect from consumers – they needed to win their love. The future beyond brands is Lovemarks. Not here today, gone tomorrow infatuation. But a deep and lasting love. The kind of emotional connection which will instill a lifetime’s devotion.
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Beattie's Got Talent

By Laurna Woods
Monday, 06 February 2017
This last month has been hugely exciting for Beattie in terms of attracting talent. Last week we announced the appointment of a second industry giant to our team. Having signed the number one name in advertising in January, and the number one name in PR in February, we’re so excited to discover what the rest of 2017 holds.
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Six steps to creative recruiting - how to attract the best people to your business

By Laurna Woods
Tuesday, 31 January 2017
A company’s greatest asset is its people. Let’s get that straight from the offset. When a position becomes available within this firm, we don’t want a suitable candidate – we want an exceptional candidate. Nobody has time to sift through a huge stack of poorly done CVs. So this is where strategic recruitment comes into play.
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The Inspirer: Learning from the best to grow your business

By Laurna Woods
Tuesday, 24 January 2017
When working with someone more successful and experienced, coming at the situation with a positive viewpoint is the only way forward. Think of the mentoring advantages. Consider yourself a sponge, soaking up knowledge on how to improve your business. This is why the appointment of Kevin Roberts as Chairman of Beattie Group has been hugely exciting.
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Five career resolutions you should be making

By Laurna Woods
Monday, 09 January 2017
When it comes to a career in marketing, there are ways to be productive which can appear quite simple and obvious from the outset – yet so many of us don’t do them.
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Best Christmas marketing campaigns for 2016

By Laurna Woods
Monday, 12 December 2016
The battle for the best Christmas adverts is hotting up, as more brands compete to topple a certain department store's festive crown.
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Where is social media headed in 2017?

By Laurna Woods
Monday, 05 December 2016
The world of marketing and communications has been transformed by social media. But what are set to be the social trends for 2017?
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Keep all your bases covered: The benefits of an integrated marketing campaign

By Laurna Woods
Tuesday, 29 November 2016
When you put together an integrated marketing strategy it is important to consider the four Cs, learn more about the benefits of integrated marketing campaigns.
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