BUTTERKIST LAUNCHES SWEET CINEMA STYLE MULTIPACKS
Wednesday, 25 May 2016
Butterkist, the nation’s number one popcorn brand (38.9%*), is launching its unique Sweet Cinema Style popcorn in a brand new multipack format to cater for the on-the-go snacking demands of consumers.
Available in 6 x 15g multipacks (MRRSP £1.69) and featuring Butterkist’s Sweet Cinema Style Best Ever recipe, the new pack size is ideal for health conscious consumers seeking a portion-controlled snack or lunchbox treat.
The tasty snack contains a source of fibre and wholegrain, has 50% less saturated fat and has only 76 calories per 15g bag.
Speaking about the launch of the new pack format, Anjna Mistry, senior brand manager at Butterkist, said: “Snacking and on-the-go pack sizes are increasing in popularity, with multipacks currently the second biggest growing format within the popcorn market, up 33.7% year on year*.
“Our Butterkist Sweet Cinema Style sharing bag is the best-selling flavour in the popcorn market* and is unique to the Butterkist brand, so we’re confident that our new multipack format of this much loved recipe will hold undoubted appeal for consumers who are discovering popcorn as a healthy snack alternative.
“The launch also comes just after we have received new consumer panel validation of the Sweet Cinema Style Best Ever recipe as the leading sweet flavour popcorn in the market**. We scored significantly higher than competitors on appearance, aroma, flavour, texture and aftertaste, reinforcing the brand proposition of ‘love the taste’.”
The new Butterkist Sweet Cinema Style multipacks will be available in Tesco stores this month and in ASDA stores nationwide from June.
* Data source: IRI Value Sales, MAT to 27th March 2016
** Data source: Wirral Sensory Panel – May 2016 (tested with 100 respondents (regular popcorn consumers))