Don’t Be Misled By Data

Data is the latest cure-all for the marketing sector.

It’s the rocket fuel that will set every campaign abase –
if you believe the hype that is.

Data is no longer data. It’s now big data.

Experience has taught me to be suspicious when a well-used
term is reinvented.

I become even more sceptical when I receive messages
like – data inspires creativity.

Absolute nonsense!

Data provides insights – people inspire creativity.