How To Make Wine Taste Better

Have you noticed how Italian wines often come in heavy bottles?

On the face of it, it doesn’t make sense.

Why pay to transport heavy bottles when it would be cheaper to ship lighter glass?

Italian wine makers opt for impressive containers for one reason – wine poured from a heavy bottle tastes better.

If you don’t believe me, try it with some unsuspecting guests. I guarantee they will prefer wine from a heavy bottle because they will perceive it to be more expensive and better as a result.

It’s like medicines – pain killers are more effective if patients are told they are expensive.

It’s all about perception. Your perceived reality is your reality.

As Albert Einstein said – reality is merely an illusion, albeit a persistent one.