How To Make Your Video Go Viral

Viral videos can transform ordinary brands into
extraordinary successes.

But with video, it’s impossible to predict what will go
hot and what will go nowhere.

To put the odds in your favour, our video team tell
me there are three secrets to creating a contagious

The first, and possibly the most important, is to build
an unexpected twist into your film. If something quirky
catches people unaware, they will send it to their

Secret number two is to make your video interactive
so that groups of friends can participate in the fun.
Communities of involvement really work.

Number three is celebrity endorsement. If big celebrities
like it and tweet about it, it’ll go viral.