Meaningful Marketing

Publicis Group make 4,000 ads a year in the US for American Express.

That works out at more than 10 ads a day if you include weekends.

The majority are not for TV, they are mobile ads.

Publicis make so many in order to target precise audiences.

That’s the beauty of data. It allows marketers to produce more meaningful marketing.

We need to ensure, however, that quality is not sacrificed for quantity.