Think Like A Customer
We live in a world where consumers are sceptical.
Glowing superlatives cut no ice.
Brand recommendations from Mr B from Brentford or
Mrs C from Chester are as useful as an umbrella in a
Surveys that “prove” Brand X is more effective than
Brand Y convince only the gullible.
A brand is not what we tell consumers it is. It’s what
consumers tell each other it is.