Urgent Is Not Always Important

Business leaders should focus on fire prevention, not firefighting.

Trouble is, you don’t get an adrenalin rush from preventing fires.

Firefighting is electrifying, exciting and exhilarating.

Extinguish the fire and you go home a hero. No one notices when the blaze doesn’t happen.

The best business leaders, however, don’t get caught up in what’s urgent, they concentrate on what’s important.