Beattie Appoints Fashion Director

Tuesday, 15 September 2015

Beattie, the creative communications group, has signed one of the most established names in consumer PR as its director of fashion communications.

Carol Richardson has previously held senior roles at luxury fashion brands such as Jaeger, the Jacques Vert Group and at Marks & Spencer and as course leader at the prestigious London College of Fashion.

She will lead the creative fashion teams at Beattie Communications and its specialist marketing boutique Only Retail.

Laurna Woods, group managing director, said: “Fashion is a significant revenue generator for the Beattie and Only brands.

“We were keen to recruit a respected leader to spearhead our growth and they don’t come much bigger than Carol Richardson.

“She is one of the best connected figures in the retail sector. We worked with Carol when she was with M&S so we know how effective she is at building brands and driving commercial success.”

Carol said: “I have always admired the hard work and creativity of Beattie’s fashion teams and I am now delighted to be part of this ambitious and growing agency.”

Carol will work with fashion PR clients in London, Manchester, Leeds and Glasgow.

Brands represented by Beattie and Only include French fashion label La Redoute, Specsavers, Arran Aromatics, Avon, Edinburgh Woollen Mill, jewellery chain Warren James and Tangerine Confectionary.

Headquartered in London, Beattie Communications supplies creative communications services from eight offices in the UK including Manchester, Leeds, Glasgow and Edinburgh.