Does your brand have Lovemarks?

By Laurna Woods
Monday, 13 February 2017
Long before John Lewis began pulling at our heart strings with their soppy Christmas adverts, our chairman Kevin Roberts realised that brands needed more than respect from consumers – they needed to win their love. The future beyond brands is Lovemarks. Not here today, gone tomorrow infatuation. But a deep and lasting love. The kind of emotional connection which will instill a lifetime’s devotion.
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Beattie's Got Talent

By Laurna Woods
Monday, 06 February 2017
This last month has been hugely exciting for Beattie in terms of attracting talent. Last week we announced the appointment of a second industry giant to our team. Having signed the number one name in advertising in January, and the number one name in PR in February, we’re so excited to discover what the rest of 2017 holds.
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Six steps to creative recruiting - how to attract the best people to your business

By Laurna Woods
Tuesday, 31 January 2017
A company’s greatest asset is its people. Let’s get that straight from the offset. When a position becomes available within this firm, we don’t want a suitable candidate – we want an exceptional candidate. Nobody has time to sift through a huge stack of poorly done CVs. So this is where strategic recruitment comes into play.
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The Inspirer: Learning from the best to grow your business

By Laurna Woods
Tuesday, 24 January 2017
When working with someone more successful and experienced, coming at the situation with a positive viewpoint is the only way forward. Think of the mentoring advantages. Consider yourself a sponge, soaking up knowledge on how to improve your business. This is why the appointment of Kevin Roberts as Chairman of Beattie Group has been hugely exciting.
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Five career resolutions you should be making

By Laurna Woods
Monday, 09 January 2017
When it comes to a career in marketing, there are ways to be productive which can appear quite simple and obvious from the outset – yet so many of us don’t do them.
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Best Christmas marketing campaigns for 2016

By Laurna Woods
Monday, 12 December 2016
The battle for the best Christmas adverts is hotting up, as more brands compete to topple a certain department store's festive crown.
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Where is social media headed in 2017?

By Laurna Woods
Monday, 05 December 2016
The world of marketing and communications has been transformed by social media. But what are set to be the social trends for 2017?
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Keep all your bases covered: The benefits of an integrated marketing campaign

By Laurna Woods
Tuesday, 29 November 2016
When you put together an integrated marketing strategy it is important to consider the four Cs, learn more about the benefits of integrated marketing campaigns.
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