Harnessing digital influencers’ power to match La Redoute’s core consumers with beautiful fashion and interiors content.
Following a hugely successful campaign to put La Redoute back on the fashion map, our team of fashionistas found the next natural step in brand-progression was to harness the power of social media as they branched out into the blogger-sphere, driving online coverage and making sure La Redoute was on every wish list.
Through an insight-led blogger ambassador campaign our fashion teams based in Leeds and London worked alongside some of the most influential online faces to create beautiful and engaging content throughout the AW16 season, with the end goal of encouraging its key demographic to put La Redoute’s affordable French style in their wardrobe and homes.
In our first fully-fledged brand ambassadors campaign we worked alongside with five key bloggers, including household names such as Erica Davies and Hannah Gale, who helped us bring in amazing results as we delivered a reach of 7,916,776 with an additional 1,378 social mentions resulting in over 1.2m clicks back to the La Redoute site.
A stand-out success comes in the form of ‘The Rug’ which, after shares from key influencer Erica Davies, experienced a burst in demand resulting in several periods when it sold out completely. This phenomenon has since gone on to be covered in the key fashion titles such as Grazia and Good Housekeeping, and has even experienced infamy on The Sun online.