Our brief for eCommerce brand La Redoute is to get on the fashion influencer’s ‘wish-list’ both in print and online. Our team of fashionistas work tirelessly to ensure that La Redoute is on the front row when style content is being produced and shoots are being styled.
We drive La Redoute’s fashion press, targeting glossy magazines and social platforms alike. The press office team manages a programme of e-alerts and press shows, curates the brand image gallery and manages the La Redoute fashion showroom in London. Our press contacts book is to die for and it’s just our style to ensure fashion writers, stylists and bloggers are aware of the latest product drops, designer collaborations and seasonal collections from La Redoute.
In our first year of working with the brand we delivered 1,568 pieces of national press coverage which reached more than 166 million fashion readers. We also set the fashion world alight when we launched our collaboration with Carven securing an exclusive with Vogue which was swiftly followed by features in The I, Grazia, Closer, Reveal, Daily Express and the Daily Telegraph to name but a few.