Anniversary award accolade for data supplier
Wednesday, 07 November 2012
Chichester-based Marketscan was named ‘Outstanding B2B Data Provider’ at the 2012 Database Marketing Awards – successfully beating stiff competition from the industry’s biggest names to once again land the title.
Founded in 1982 – when the industry was in its infancy and information was stored on computers with 64k of RAM and floppy disk drives – the company has since developed into one of the most advanced in its sector.
BBC sports presenter Hazel Irvine, who hosted the ceremony, said: “The judges were thoroughly impressed with the breadth and depth of their ever-changing offering.”
According to the latest research UK companies on average attribute 23% of their total sales to direct marketing, with the total spend in the sector set to hit £15.2bn in 2012.
Marketscan specialises in providing high quality business contacts for email, telephone and postal campaigns. In order to maintain a competitive advantage over the major players in the sector, the company has created a marketing intelligence database that is regularly updated from five top UK sources – and holds over 3.2 million records.
Managing director Julie Knight, who collected the award, said: “To win this award last year was wonderful, but to come back again this year and retain the title is a fantastic achievement for all of us at Marketscan.
“We’ve always known that our products and services are industry-leading, so for this to be recognised by industry experts once again is excellent.
“We continually strive to improve not only our products, but our customer service and the overall experience we give our clients.”
Marketscan believes that a key contributor to its success is the hands-on approach delivered by highly trained staff - with no use of recorded messages.
Its focus on customer service has seen it rated as ‘excellent’ or ‘good’ by 96.4% of respondents in client surveys – helping it win business from major blue-chip clients such as Calor Gas, Makro and The Health Insurance Group.
Knight added: “The whole team at Marketscan are excited for the business year ahead, and we look forward to defending the title again in 2013.”