Are Your Sunglasses Ruining Your Sight

Wednesday, 30 March 2011

OVERSIZED sunglasses have long been a celeb style staple, from classic Hollywood era Audrey Hepburn to an outlandish Lady Gaga look on the red carpet.

In the run up to National Sun Awareness Week, starting 3 May, larger-than-life frames are firmly on trend, as well as helping to protect your eyes from harmful UV rays.

Specsavers director of professional services, Paul Carroll, says: 'Providing they meet European safety standards, oversized styles not only protect your eyes but also help reduce premature ageing. Sunlight creeping in at the side of smaller frames can make you squint, leading to crows' feet around the eyes.

'Excessive exposure to UV rays causes a painful irritation to the cornea at the front of the eye. In extreme circumstances this can lead to cancer of the cornea, age related macular degeneration, cataracts and even blindness.'

Follow these top tips from Specsavers to protect your eyes this summer:

 

  • 1. Check sunglasses comply with BSEN 1836: 1997 or bear the CE kite mark and are marked UV 400.
  • 2. If you already have sunglasses, take them into your local optician to be UV tested. Most Specsavers stores offer this service.
  • 3. If you are going on holiday and have prescription sunglasses take your optician's phone number with you. If your sunglasses break, your optician can send your prescription to an optician near you so you can get new frames abroad.
  • 4. Invest in photochromic lenses that instantly adapt to light changes, darkening in bright light. Alternatively, get prescription lenses tinted to minimize the amount of UV rays that reach your eyes
  • 5. By adding polarised lenses you can decrease the amount of glare which can dazzle and strain your vision; particularly useful when you are by the pool or participating in outdoor sports.
  • 6. For driving, Specsavers UltraDrive lenses provide excellent eye protection in bright light by blocking out all UV light and up to 92% of blue light, making colours appear sharper. They also conform to European driving guidelines.

 

To view Specsavers' full range of sunglasses and frames, to book an eye examination or to find your nearest Specsavers, please call 0800 068 0241 or log onto http://www.specsavers.co.uk/.

 

- Ends -

 

Issued by Beattie Communications on behalf of Specsavers http://www.specsavers.co.uk/

  

 

Specsavers notes to editors                                                                           

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,500 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Annual turnover for the Specsavers Group was £1.36 billion for 2009/10 and is forecast to reach £1.55 billion in 2010/11.
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 26,000 staff
  • Specsavers was voted Britain's most trusted brand of opticians for the ninth year running by the Reader's Digest Trusted Brands survey 2010
  • More than one in three people who wear glasses in the UK buy them from Specsavers * - 9,700,000 glasses were exported from the warehouse to stores in 2009
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK *
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
  • Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund various projects
  • Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers has raised over £370,000 for the charity since 2006, with almost £245,000 going towards its work in Zambia.

 

*GfK NOP  

www.beattiegroup.com

 

 

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