Brits Avoid January Blues With Cheap Chills Abroad
Wednesday, 14 January 2009
AFTER a long Christmas break it seems that Brits are not yet ready to return to work as easyJet reports a sharp increase in customers booking winter ski holidays.
Perhaps inspired by the Arctic chill, easyJet, the UK's leading provider of low cost ski routes, has noticed a 16.6%* increase in customers seeking to make the most of the best snow seen in years at destinations across Europe.
After last season's dismal snowfall, the Ski Club of Great Britain has reported the best snow conditions for the start of the European ski season for the last 25 years. Resorts across the continent are gearing up for a record season in 2009, providing the perfect opportunity to beat the January blues with an Alpine breakaway.
David Osborne, easyJet's UK general manager, said: "Between the freezing weather, economic climate and colds and flu the January blues seem to have hit particularly hard this year and many people feel jaded at the prospect of going back to work.
"There's nothing like an active ski holiday to lift the spirits and ski enthusiasts and beginners alike are determined to make the most of this year's fantastic snowfall."
Heavy snowfall has provided a great start to the season with many resorts, particularly in Italy and France, able to open up to a month early.
Carrie Hainge, marketing manager for the Ski Club of Great Britain, said: "The start of this ski season has seen the best snow conditions for the last 25 years.
"In particular Obergurgl in Austria and Tignes in France have superb conditions and currently report some of the best snow depths in Europe."
easyJet flies to airports across Europe ideally located for the continent's best ski destinations including Geneva for resorts such as Courmayer in Italy and Verbier in Switzerland, Grenoble for Tignes, Alpe d'Huez and Val D'Isere in France and Innsbruck for Austrian resorts such as Obergurgl and Kaprun.
To make it even easier for customers to get to the slopes easyJet has launched an interactive ski map, showing the best airports to fly to for all the major resorts with transfer times and prices.
*Based on number of bookings in December 2007 compared to December 2008
Notes to editors
easyJet is Europe's leading low-fares airline, currently operating 166 aircraft on 400 routes between 109 airports in 27 countries. easyJet carried 44 million passengers in the past 12 months.
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