Cheryl Factor Increases Malaria Awareness

Tuesday, 07 December 2010

X-FACTOR judge and pop star Cheryl Cole's publicised battle against malaria has motivated one in three Brits to seek health advice before travelling overseas1.


Despite the public interest in Cheryl's illness, new research indicates that there is still a job to be done to get holiday makers to follow basic travel health advice. The research was carried out by the 8 Weeks To Go campaign (, organised and funded by GlaxoSmithKline Travel Health.


8 Weeks To Go campaign spokesperson and travel health expert, Dr. Jane Wilson-Howarth, says: 'The results from the research clearly indicate that Cheryl's experience of malaria has had an impact on travellers and has made them aware of the risks posed to them when travelling abroad. However, it has also revealed that many people are unaware of the recommended time frame for seeking advice, which means they may not be giving themselves the best chance of protection.


'Out of those travellers who sought travel health advice almost three in ten people did not do so in the recommended time frame of 6-8 weeks before their oversees trip. While for some vaccines last minute protection is possible, it can be more costly, not to mention difficult to get an appointment at a travel clinic or GP surgery at the last minute.'


As part of the 8 Weeks To Go travel health awareness campaign ( UK travellers are being advised to visit their GP surgery, travel health clinic or pharmacy for up-to-date expert, personal travel health advice before every overseas trip.


'It's crucial that travellers are aware that there is no such thing as risk-free travel as one in two British travellers has at some point become ill or injured on holiday. So, visiting your healthcare professional for travel health advice should be treated just as importantly as purchasing a new holiday wardrobe', concluded Dr Jane Wilson-Howarth.


For more information and sources of authoritative health advice visit







Survey commissioned by GSK, carried out by Synovate Healthcare in August 2010 with a total sample size of 2028. Data on file UK/MARK/0139a/10



For further information, including case studies, factsheets, or to be put in touch with a travel health expert, contact Kirsty McKinnon and Stavros Themistocli at Beattie Communications on 020 7053 6000 or email