Conjure Up Magical Uk Break Wizards Thatch

Thursday, 14 October 2010


With wizard fever set to grip the UK once again as the last instalment of the Harry Potter series, Harry Potter and the Deathly Hallows, hits cinemas next month, travel experts at iknow-uk have uncovered the perfect place for Potter fans to get away from it all this Autumn.


Set in the picturesque Cheshire village of Alderley Edge, the 400 year old Wizards Thatch lies at the foot of the Edge, a mystical sandstone outcrop which stands guard over the Cheshire Plain.


The property is steeped with magical stories and legend - its name comes from a local legend about the Wizard Merlin, who offered a local farmer gold in exchange for his horse, which was required by King Arthur and his men for a dangerous mission.  Merlin invited the farmer into a local cave, gave the farmer treasure in payment for his horse, and then magically disappeared without a trace. 


The Wizard's Thatch bed and breakfast is located on the very road where this magical encounter is said to have taken place, and with its five star suites (Merlin, Camelot or Wizardry), is the perfect magical retreat for a wizardly weekend away.


Ian Lambert, owner of Wizard's Thatch, explained: "I'm really proud of the magical heritage surrounding the property.  Films such as the new Harry Potter movie really appeal to Brits' imaginations and we get a lot of guests coming along who want a break from reality and to truly escape from it all.  Many say that it is like staying in their own version of a fairytale, and feel that they are stepping into a scene from a Harry Potter movie."


"The property attracts lots of people looking to propose to their partner in a special and romantic setting, and those who are planning a very special honeymoon too.  In fact, with our luxurious, opulent setting, 7ft four poster beds and original 17th century features such as a beautiful thatched roof and an outdoor seating area with a pretty pond and candelabras, Wizards Thatch is the perfect destination for a magical break!"


UK travel and tourism specialist iknow-uk, which lists thousands of holiday cottages, hotels, B&Bs and guest houses as well as things to do, places to go and places to eat on its 16 regional websites, has seen a growing number of holidaymakers looking for an out-of-the-ordinary break away.


Marcus Simmons, managing director of iknow-uk, said: "We're finding more and more people are looking for something different when it comes to a weekend away or holiday.  The trend for magnolia walls and sleek contemporary furnishings seems to be wearing thin with a lot of holidaymakers, who are searching for locations with more character such as Wizards Thatch.


"Film blockbusters such as Harry Potter, Avatar, and Alice in Wonderland all seem to inspire travellers too - whether consciously or subconsciously - and we do tend to see a rise in requests for themed properties at times when these are in cinemas.


"Even if magic and wizards aren't your thing, there's no denying that this property is a fantastic place to get away from it all - from its four poster beds to its themed five star suites, there really is something for everyone to enjoy."


For more information on iknow-uk please visit





Notes to Editors:


-     iknow-uk ltd launched iknow-yorkshire in September 2003. They have since launched iknow-scotland, iknow-lakedistrict, iknow-northwest, iknow-cornwall, iknow-devon, iknow-wales, iknow-dorset, iknow-kent, iknow-somerset, iknow-sussex, iknow-hampshire, iknow-northeast, iknow-peakdistrict and iknow-london.


-     April 2009 saw the launch of a comprehensive hospitality section to iknow-yorkshire, which is now also available on iknow-lakedistrict and iknow-northwest.


-     Since their launch, the sites have received over 25 million visitors and created two million booking enquiries, which equates to £290 million worth of bookings, making iknow a leading authority on online bookings across the UK. 


-     For enquiries contact iknow-uk on 01772 521166.