Grey Tourism Boost For Yorkshire Older Generations Holiday Home

Tuesday, 05 October 2010

Cruising overseas and retiring to Mediterranean coastal hotspots could be a thing of the past for the UK's older generations, according to a leading online travel company.


Independent tourism and accommodation directory iknow-uk has seen a rise in the number of silver surfers looking for UK holiday inspiration on its 16 regional websites, with 35 per cent of visitors aged over 65 deciding to head to Yorkshire for a break away.


The North West (excluding the Lake District) was the second most popular destination of choice for the over 65s with 13.7 per cent choosing a holiday in the region, closely followed by the Lake District which was the place 11 per cent of visitors were researching for their next trip.


Marcus Simmons, managing director of iknow-uk, said:  "It's no surprise that Yorkshire has come out top as a destination for the over 65s.  The region has such a wealth of different activities to enjoy, places to stay, and locations to visit that it's easy to see why it has such a broad appeal right through the generations.


"It's not just traditional seaside and countryside hotspots that people are looking at visiting either, though these are obviously still popular.  Cities such as Hull have really been reinvented with new investment and interesting tourist attractions, and are helping to remind people what makes Yorkshire such a great place to spend a UK break.


"It seems that people who are looking for places to visit as they hit retirement are becoming increasingly reluctant to spend their hard earned savings on holidays abroad which may be hit by airport strikes and other factors such as the Icelandic ash cloud chaos which affected so many travellers earlier this year.  


"This grey pound can make a real difference to the local economies in these areas, and it's important that accommodation owners, hospitality providers and other key sectors of the UK tourism industry ensure they are fully equipped to deal with the very specific needs of this audience.  After all, ensuring they have a great time is what will make them keep coming back!"


Founded by Marcus in 2003, iknow-uk now operates 16 regional websites for accommodation providers including hotels, guest houses, holiday cottages and B&Bs.  The sites are visited by almost a million users each month.


Holiday home owners looking to list on one of iknow's websites, should visit





Notes to Editors:


-     iknow-uk ltd launched iknow-yorkshire in September 2003. They have since launched iknow-scotland, iknow-lakedistrict, iknow-northwest, iknow-cornwall, iknow-devon, iknow-wales, iknow-dorset, iknow-kent, iknow-somerset, iknow-sussex, iknow-hampshire, iknow-northeast, iknow-peakdistrict and iknow-london.


-     April 2009 saw the launch of a comprehensive hospitality section to iknow-yorkshire, which is now also available on iknow-lakedistrict and iknow-northwest.


-     Since their launch, the sites have received over 25 million visitors and created two million booking enquiries, which equates to £290 million worth of bookings, making iknow a leading authority on online bookings across the UK. 


-     For enquiries contact iknow-uk on 01772 521166.