HTK launches Horizon Loyalty Hub for Retail
Tuesday, 12 July 2016
Leading software-as-a-service company HTK has launched a new platform that will revolutionise the way that mid-sized retailers build and operate loyalty programs.
The new Horizon Loyalty Hub has been designed to solve the key challenges that marketing directors/CMOs face in addressing the multi-billion dollar customer loyalty market.
Recent Forrester research warned businesses of the pitfalls of failing to provide high-value in person and digital experiences in the current “Age of the Customer”, pointing out that consumers are likely to go elsewhere if they can’t access immediate added value.
Horizon addresses this issue by providing an industry leading suite of loyalty management capabilities focused around social community, gamification, connected devices (IoT), hyper-local personalisation and real-time mobile engagement.
Marlon Bowser, CEO of HTK, says: “Ever-increasing customer expectations simply cannot be met through the traditional one-size-fits-all approach to loyalty programmes. Businesses now have a clear choice when it comes to loyalty – innovate or die.”
Horizon’s loyalty management tools work seamlessly alongside the platform’s capabilities for omni-channel marketing campaign management.
The Horizon Loyalty Hub also features HTK’s unique “ELVIS” framework, enabling key aspects of each customer relationship (Engagement, Loyalty, Value, Insight and Sentiment) to be used to deliver better customer experiences, whether through digital channels, in-person or in the contact centre.
Bowser added: “ELVIS is an industry first through its unique ability to turn big data into simple, actionable insight that empowers all sides of a business to become more customer-centric.
“The market is currently dominated by large SaaS vendors who have grown through acquisition and struggled to integrate their offerings. HTK offers a single, easy to use solution that promises much faster set-up and ROI.
“Through our Horizon platform, consultancy services and global partnerships, we’re well positioned to transform our clients’ businesses and provide genuine disruption in the loyalty sector.”
Tim Drye, Direct Marketing Association, says: "With ELVIS customer relationship scores, HTK has delivered a framework that gives easy, clean and robust access to leading-edge best practice. It implements out-of-the-box, with minimal time commitment. ‘ELVIS’ is going to be a real game-changer."
Loyalty has evolved, and so must your business — we’d love to show you how...
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HTK is a cloud-based software-as-a-service (SaaS) provider, offering next-generation personalised loyalty marketing solutions. The Horizon Loyalty Hub was built from the ground up to help businesses engage customers in real-time, with unbeatable speed of implementation, ease of use and return on investment. Our broad and deep technical expertise focusses on the continued delivery of a new evolution in loyalty technology, to address the new era of consumer demand. We empower our clients to be leaders in their fields by creating profitable, long-lasting customer relationships and delivering in-the-moment customer experiences that are truly personal, going way beyond traditional loyalty marketing techniques.