International filtration leader expands into Chinese market with new operational base
Tuesday, 01 March 2016
An international filtration specialist has launched a new operational base in China as it looks to open up fresh Asian markets and target further global growth.
Porvair Filtration Group will be marketing and selling its complete range of leading products from the new base in Xiaogan, close to Wuhan, in north-central Hubei province.
The move represents a significant international step for the company which has previously had operational bases only in the US, UK, and Benelux regions, further strengthening its multi-regional ambitions.
Porvair has worked on some of Asia’s largest gasification projects, including South Korea’s POSCO E&C and India’s Reliance Industries Ltd, providing advanced char filtration systems.
However, the Xiaogan base will allow it to directly service local needs, enhancing the agility of the business.
The company - honoured in the UK last year with the Queen’s Award for Enterprise in International Trade – says it will introduce capabilities in response to market demand as its Asian presence grows, initially manufacturing filters for efficient coal gasification solutions.
Porvair expects to then expand its interests long-term in water treatment, printing, polymer, and industrial processes, with local employment opportunities growing in tandem.
The Xiaogan facility – which holds significant capacity for future expansion – will be overseen by General Manager Jason Goo of Porvair Filtration Group China.
He said: “We see this as a major cornerstone of the business as we continue to target new international markets.
“The base will act as a focal point for all our interests in Asia and a platform for growth, mirroring the successful delivery of our other geographic segments with their strong commitment to superior service.
“Furthermore, it will mean that our divisions based in the UK and US have an active sales channel and dedicated local customer presence. This should in turn mean that we can offer better service and pricing, leading to meaningful growth of existing Asian accounts.
“Porvair continues to strive for heightened efficiency, matched by lowered costs for world class performance – and our new Xiaogan base is central to that goal.”
Porvair Filtration Group – which has supplied the aerospace, nuclear, energy, process and bioscience industries with performance-driven filtration equipment for over 30 years – has an extensive network of sales offices and distribution channels throughout the world.
Notes to Editors
Porvair Filtration Group is an international leader in the development and supply of high performance, innovative materials and solutions for applications in filtration and separation.
Its expertise in a wide range of media and the dedication of its design, manufacturing, sales, test and research teams ensure it is at the forefront of filtration technology.
Porvair’s Queen’s Award for Enterprise in International Trade was made in recognition of its substantial growth in overseas business, achieving increased year-on-year growth in sales of exported products over the past three years. Since 2011, the company has seen its export sales rise by 140%, amounting to 69 per cent of its total sales from its UK operations.
For nearly 50 years, Porvair has delivered world class performance to the most demanding of environments, including Aerospace and Defence, Nuclear, Energy, Chemical Process, Industrial Process, Water Treatment and Life Sciences markets.
Our on-going success is based on a dedication to technical excellence and superior customer service. Our future will be built on our investment in research and development to provide innovative new products that exceed the expectations of our customers in solving the challenges that they face.