Kall Kwik Calls Chester Retailers To Combat Crunch
Wednesday, 04 February 2009
Local print and design centre Kall Kwik Chester has launched an innovative campaign to fight off the credit crunch which is currently crippling the nation's retail sector.
Buoyed by the success of its boutique stores, Chester's high street is proving resilient in the face of the downturn and, in order to ensure that the city's retailers continue to buck the national trend, Kall Kwik Chester has created a business-to-business retailer discount club.
The Watergate Street centre is encouraging retailers to work together, offering money-saving deals on a range of print materials to members of the discount club. Members can also share their own offers with other retailers signed up to the initiative.
Centre owner Anne Kennedy, who runs the franchise with business partner David Lewis, drew on the experience gained over from over 20 years on the city's high street to create a targeted crunch-busting scheme.
Comments Anne: "The introduction of a discount club is a real opportunity for Chester's retailers to pull together and help each other out in these challenging times by keeping costs low. In addition to offering monthly deals and creating the inter-business site, Kall Kwik is able to assist in marketing members' promotional drives by printing short runs of flyers or producing cost-effective branded merchandise."
Adds David: "The success of the initiative is in the hands of our friends on the High Street - the more retailers that join us, the more benefits this scheme will bring to our city's retailers."
Comments Mike Dewsbury, managing director at Kall Kwik: "Chester is one of our most established centres so Anne and David are well positioned to make every success of this new initiative. Their innovation and commitment to Chester's retail success is to be applauded."
For more background on Kall Kwik, visit www.kallkwik.co.uk/docklands
Notes to Editors
Kall Kwik delivers a broad range of design, print and direct mail solutions to businesses throughout the UK via a network of more than 150 franchises.
In 2008 Kall Kwik was awarded Business Superbrand status for the fifth consecutive year highlighting its status as one of the UK's most recognisable brands.
Core services include:
- Design - creative ideas, corporate identity, marketing/ advertising
- Direct mail - fulfilment, inventive mailers, variable data print
- Print - business cards, letterheads, brochures
- Large format - exhibitions, banners, advertising
Key clients include:
- Moat House Hotels
For more information visit www.kallkwik.co.uk