Kdesigngroup Chiswick Get Personal With Direct Mail This Valentines
Monday, 09 February 2009
As the nation eagerly awaits messages of love through their letter box this Valentine's Day, kdesigngroup in Chiswick is set to get personal by sending clients a Valentine's mailer with a twist.
The 'I Love Direct Mail' campaign is designed to reach out to existing and potential clients by targeting them with a personalised mailer - encouraging them to fall in love with direct mail all over again as a way of boosting their bottom line.
The eye-catching design contains a branded 'I Love Direct Mail' badge to remind clients that a well-designed mailer will put their brand directly in front of target customers, get their product noticed, and most importantly - get results!
Recipients will be challenged with photographing themselves wearing the badge in the most unusual location they can think in connection with their own brand and submitting entries to be displayed on a specially designed website firstname.lastname@example.org. A panel of kdesigngroup judges will vote for the most creative entry, which will win a romantic meal for two to celebrate the special day.
Terry Woods, centre director for kdesigngroup in Chiswick, comments: "Our aim is to reach out to businesses and make them look at direct mail in a fresh and more creative way.
"As companies struggle to compete for customers in a tough economic climate, they should consider how their target audience is also changing as a result of the recession. A bespoke, personalised, well-targeted mailer can make a huge difference in building awareness of a brand, product or service and help to keep business booming.
"Hopefully our Valentine's message will encourage clients to try something out of the ordinary to both retain and win new business in the coming months."
kdesigngroup is an expanding network of agencies, providing local businesses with services including; brand development, advertising, marketing, design for print, multimedia and web design.
Notes to Editors
- For further information about Kdesign please visit www.kdesigngroup.com
- For images of the kdesign Valentine's mailer please contact Amy Garbutt on the above number.
- kdesigngroup® offers design for print, brand development, advertising and marketing, multimedia and web design on both a local and national level