Learn From Best Ralph Lauren President Delivers Gcu London Masterclass

Thursday, 26 January 2012

GCU London is preparing for the arrival of one of the fashion industry's most respected figures.

Brian Duffy, President and Chief Operating Officer of Polo Ralph Lauren Europe, is set to deliver two expert masterclasses at GCU London and its sister university Glasgow Caledonian University in February.

Pauline Bell, Director of the MBA Luxury Brands course, London, said she was delighted that Mr Duffy had agreed to deliver the masterclasses.

She added: "Brian Duffy is a highly respected figure in this industry and we are honoured to have him presenting a class, not only in London but in Glasgow too.

"Our students are very excited about hearing him speak and I would welcome anyone else who is interested in listening to his expert advice and comments to sign up for one of the masterclasses and come along."

Mr Duffy, who is originally from Glasgow, said he is looking forward to the challenge of delivering a master class to GCU London's students and other attendees.

He added: "GCU London's MBA Luxury Brand Marketing is a fantastic course, with a great reputation and I am delighted to be presenting a master class.

"It will be great to meet the students who are studying on the course, as well as everyone who comes along purely because they have an interest in what I will be discussing.

"I certainly hope I can give them some valuable information and advice to take away with them."

Mr Duffy began his career as an accountant with KPMG in Glasgow, and worked for Playtex, Pretty Polly and Sara Lee Courtaulds before joining Polo Ralph Lauren in 2003. Since then he has overseen the luxury brand's expansion in Europe and the Middle East.

The title of Mr Duffy's master class will be 'Managing in the Global Luxury Market - A Castlemilk Perspective' in a nod to his Glaswegian roots.

Anyone interested in signing up for the master class can do so by visiting http://www.gculondon.ac.uk/ and following the link on the homepage to 'latest news'.

Last year the university hosted a master class delivered by Tom Lewis, founder of clothing brand UTILE. He spoke about building an online clothing brand and discussed the early challenges facing young brands, including generating awareness, supplier selection, budgeting and building a customer base. The master class was a great success, encouraging university bosses to arrange more for the future.

GCU has earned an international reputation for the high quality of its fashion, marketing and retailing programmes, which equip students with the creative and practical skills that are vital for professionals working in fashion marketing and brand management.