Lloyd Green Solicitors launches new brand campaign
Friday, 01 June 2012
PERSONAL injury and medical negligence specialist Lloyd Green Solicitors has embarked upon a major PR and marketing push to highlight its new brand www.forthepeople.co.uk.
The campaign is focused on the firm's Essex roots but is inspired by US marketing campaigns in the legal sector, and will take advantage of advertising, PR and sponsorship activity both on and offline.
To support the campaign the firm has launched a new interactive website, partnered with local newspapers and radio stations as well as striking sponsorship deals with the Heart Essex Heroes Awards and Essex County Cricket Club. It has even erected a pole on the top of its office block in Chelmsford to fly the flag for the new brand.
LGS is also gearing up to announce details of a unique nationwide scheme which will donate funds to a major charity every time a client instructs a claim to the firm directly - and the claim is accepted - rather than being referred through a claims management company.
Senior Partner Lloyd Green was driven to launch the awareness campaign by concerns in relation to paying of referral fees - which enables claims management companies, insurers and brokers to make money for passing on client accident claim details.
He hopes to encourage more people to seek assistance from solicitors directly after an accident instead of going through intermediaries in order to save people money.
Lloyd Green said: "We want to establish the Firm as a focal contact point for everyone who has the need to bring a personal injury claim following a non-fault accident. We even have arrangements in place to help people with areas of law that we do not deal with by ensuring that any enquirer is referred to an appropriate solicitors' practice in Essex.
"If we can become the hub for all legal services in Essex that would be fantastic, but our main focus is on personal injury and medical negligence cases and ensuring that people get the support they need from a local provider who genuinely cares about helping them."
NOTES TO EDITOR:
Lloyd Green Solicitors was established in 1993 and is based in Chelmsford, Essex. Overseen by partners Lloyd Green and Nicholas Chatters, LGS is a one-stop shop for those injured at work, in road traffic accidents, occupiers and public liability cases, defective goods, product liability claims, and, through its American associates, for UK clients injured in the United States. The company also has an office in Glasgow which serves clients throughout Scotland.
LGS makes up a group of corporate sponsors for the RNIB, which also includes Boots Opticians, Royal Bank of Scotland, Santander, Waterstones, Shell and British Gas.