Wednesday, 16 March 2016

The UK’s leading independent hotel management company has announced a new charity partnership for 2016.

Redefine|BDL Hotels has pledged to raise £50,000 for Make-A-Wish® UK, the charity that grants magical wishes to enrich the lives of children and young people fighting life-threatening conditions. Whilst the value of each child’s individual wish varies, the figure pledged by the company equates to approximately 12 individual wishes.

The funds will be raised by central office staff based in Glasgow and London and hotel employees across Redefine|BDL Hotels’ 63-strong portfolio.

Employees will be encouraged to take part in Make-A-Wish events, such as ‘World Wish Day’ in April and ‘Bake A Wish’ in October, as well as setting up their own activities.

The company’s big-hearted employees have a fantastic fundraising track record, having raised a total of £62,258 during a three-year partnership with Macmillan Cancer Care, which came to an end in 2015.

The contribution was enough to pay for a Macmillan nurse for one year, plus additional services to help individuals affected by cancer and their families.

Susan Bland, Chief Human Resources Officer at Redefine|BDL Hotels, said: “It’s vitally important for us to give back to those most in need through charity fundraising, and we’re very much looking forward to embarking on this new partnership with Make-A-Wish.

“Our target of £50,000 – or 12 wishes for seriously ill children across the UK – is ambitious; however, during our partnership with Macmillan, more than half of the total funds raised were gathered during the final quarter of 2015. If our teams can raise £30,000 in three months, just think what they can do in a year.”

Throughout the year, anyone wishing to donate to Make-A-Wish via Redefine|BDL Hotels can do so via






About Redefine|BDL Hotels

Redefine|BDL Hotels, the UK’s largest independent hotel management company, manages a diverse collection of 63 branded and private label hotel properties across the UK.

Working in partnership with six of the most prestigious international hotel brands, including IHG, Hilton, Starwood, Accor, Marriott and Wyndham, RedefineIBDL Hotels is a driving force in the hospitality industry in the UK.

The company offers a wealth of hotel management expertise and currently has an annual turnover under management in excess of £400m.

Redefine|BDL Hotels’ expert team of more than 140 hotel specialists operate from offices in London and Glasgow. The portfolio unites more than 11,700 rooms and 4,500 staff across the UK.


Make-A-Wish notes to editors

  1. Please note that Make-A-Wish does not use phrases such as ‘terminally ill’ in order to respect the sensitive nature of life-threatening conditions and what they mean to children and young people and their families. We would ask that this approach is followed and that the term ‘life-threatening conditions’ is used in material for publication.
  2. Make-A-Wish should be referred to as Make-A-Wish® UK in the first instance. Thereafter ‘Make-A-Wish’ is suitable. We would ask that you try to keep ‘Make-A-Wish’ on the same line.
  3. Make-A-Wish grants magical wishes to children and young people fighting life-threatening conditions. The charity was founded in the UK in 1986. Registered charity number: 295672/SC037479