Optician Urges Local Pre-School To Be Seen Be Safe

Monday, 13 October 2008

CHILDREN at Romanby Pre-School and the Cabin Crew Out of School Club will now be safer when out and about after being donated 50 high-visibility vests by Specsavers in Northallerton.

The Be Seen, Be Safe initiative has been set up by Specsavers to increase the safety of local children when they are out of their school grounds. The vests will benefit Romanby Pre-School pupils, who are aged five and under, when on group outings, as well as members of Cabin Crew, which provides activities and care for children aged four to 11.

Assistant store manager Sue Eardley explains: ‘Several colleagues at Specsavers are parents and we were aware that some schools in the area had been encouraging the use of high-visibility jackets for group outings or walking bus schemes.

‘With this in mind we decided that we wanted to help to increase the safety of children in Northallerton. My granddaughter attends Romanby Pre-School so I was aware that they often take the children on group outings and it seemed a perfect opportunity to offer them the high-visibility vests.

‘As part of the initiative, we are also hoping to raise awareness of free glasses and eye tests that are available to under 16 year olds. It is important to make sure that children have regular eye tests as an undetected problem could lead to something more severe in the long term.’

Deborah Howard, Romanby Pre-School and the Cabin Crew Out of School Club, says: ‘We are pleased to be the first recipients of the Northallerton Specsavers Be Seen, Be Safe vests to enable us to increase the safety of our pupils.

‘The jackets will be a real help as now we can ensure that every pupil will be visible to motorists when they are outside the school grounds.’

PHOTO: Sue Eardley from Specsavers (right) with pupils and staff from Romanby Pre-School and the Cabin Crew Out of School Club.

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Issued by Beattie Communications on behalf of Specsavers Opticians in Northallerton

Specsavers notes to editors Sept 08

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • The couple still run the company, along with their three children. Their eldest son John is joint managing director
  • Specsavers has more than 1080 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain and Australia
  • Annual turnover for the Specsavers Group is forecast to reach a record £1.05 billion for the financial year 2008/9
  • The group plans to continue its successful international expansion by opening stores in New Zealand
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners.
  • Specsavers employs more than 17,000 staff
  • Specsavers was voted Britain’s most trusted brand of opticians for the seventh year running by Reader’s Digest in 2008
  • One in three people who wear glasses in the UK buy them from Specsavers Opticians – eight and a half million glasses were sold during 2007
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and will offer a hearing service from more than 400 locations by the end of 2008
  • Specsavers supports numerous optical and hearing charities, including Diabetes UK, for whom they have raised more than £250,000 to fund research into diabetic retinopathy
  • Since 2003 a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas for use in developing countries

*GfK Home Audit (Dec 2007)