Opticians Urge Schools To Be Seen Be Safe

Tuesday, 23 November 2010

CHILDREN at Cathcart Street Primary School in Birkenhead will now be safer when out and about thanks to a local opticians.


To mark the start of Road Safety Week, which runs from Monday 22 until Sunday 28 November, Specsavers in Birkenhead has donated a number of high-visibility jackets as part of the store's Be Seen, Be Safe initiative, which sets to increase the safety of local children while they are walking to school or out on school trips. 


Earlier this year, a survey by Specsavers stores in the Wirral found that one in eight drivers using the Wirral's roads are making them more hazardous by driving with poor eyesight. They were unable to read a car number plate from a distance of 20.5 metres - as required in the standard driving test.


The high-visibility jackets scheme has been launched during Road Safety Week to ensure that pupils can be seen during the dark winter months when the reduced light and wet weather can make driving conditions even more dangerous.


Specsavers store director, Ken Roberts, explains: 'Several colleagues at Specsavers are parents and we were aware that some schools in the area had been encouraging the use of high-visibility jackets for group outings or walking bus schemes.


'With this in mind, we wanted to help increase the safety of children in Birkenhead by offering Cathcart Street Primary School free high-visibility vests. 


'As part of the initiative, we are also hoping to raise awareness of free glasses and eye tests that are available to under 16's.

'Vision has a huge impact on how we learn and during the first 12 years of our lives, as much as 80% of learning is achieved through our eyes so it is important to make sure that children have regular eye tests.'


School headteacher Rosemary Bishop says: 'We are pleased to be recipients of the Specsavers Be Seen, Be Safe vests to enable us to increase the safety of our pupils. 


'The jackets will help us to ensure that every pupil will be visible to motorists when they are outside the school grounds.'


To find out more or to book an appointment for an eye test call Specsavers in Birkenhead on 0151 650 1666 or drop into the store within the Grange and Pyramids Shopping Centre.




Issued by Beattie Communications on behalf of Specsavers Opticians


 Specsavers notes to editors                                                                                             

  • § Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • § The couple still run the company, along with their three children. Their son John is joint managing director
  • § Specsavers has nearly 1,500 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • § Annual turnover for the Specsavers Group is forecast to reach a record £1.4 billion in 2009/10
  • § Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners
  • § Specsavers employs more than 26,000 staff
  • § Specsavers was voted Britain's most trusted brand of opticians for the eighth year running by Reader's Digest in 2009
  • § Over 70% (4.5m) of all Specsavers eye tests in the UK are NHS-funded.
  • § More than one in three people who wear glasses in the UK buy them from Specsavers * - 9,700,000 glasses were exported from the warehouse to stores in 2009
  • § Specsavers share by volume of the total optical market (including retailers that are not opticians) is 34%. Our share of the opticians market is 39%.*
  • § Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • § Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
  • § Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund research into diabetic retinopathy
  • § Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers stores across Britain raised more than £300,000 in 2009 to fund a dedicated eyecare clinic and teaching facility in Zambia, supported by Vision Aid Overseas. Stores will raise an additional £300,000 to continue the project.


*GfK NOP (Sept 2009)