Secret To Creating Global Business Shoestring

Wednesday, 02 November 2011

International entrepreneur Gordon Beattie is returning to Scotland to unveil his secrets for creating a global business on a shoestring.

Beattie, the founder of PR agency Beattie Communications and the marketing brand Only, will be speaking at the Scottish Development International and Insider conference in Edinburgh's Balmoral Hotel tomorrow (Thursday, November 3).

He will be sharing a platform with Sir Richard Needham, director of Dyson, the global vacuum cleaner to hand drier company.

Beattie said: "Every ambitious company should have a strategy for taking their brand international. My 'Export Your Business' formula is the route map to globalising a company without losing your shirt.

"It's a risk-free plan that harnesses the power of the internet and low-cost airlines, like our clients easyJet, to transform companies from local to global.

"Exporting was once the domain of manufacturing companies but not any more. Any knowledge-based business, whether it's in the service or manufacturing sector, should have export ambitions."

At the conference Beattie will outline how he is taking the Only brand into countries like the United States, Canada, Ireland, Australia and China.

Email Beattie if you would like a copy of his presentation sent to you following the conference.

Beattie Communications is one of the UK's leading integrated PR and marketing agencies. Headquartered in London, the group has eight offices in the UK. Specialist services include crisis management, media relations and internet marketing.

Launched a year ago, Only's headline brand in the UK is Only Marketing. The brand already been rolled out in Ireland, Australia and the US and Canada with more countries to follow.

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For further information, please contact Gordon Beattie on 0800 612 9890.

 

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