Sun Shines Specsavers Six Figure Stv Deal

Monday, 01 February 2010

FROM Monday (1 February) Specsavers will be bringing a smile to the faces of winter weather-weary Scots after securing a six-figure deal to sponsor national weather reports in the STV regions.

The campaign which launches this Monday will provide Scottish TV audiences with three daily helpings of a fun and quirky Specsavers animation, topping and tailing weather broadcasts until the end of the year.

Specsavers, which has stores across UK, Europe, Australia and New Zealand has recently sponsored Channel 4's series How to Look Good Naked and The TV Book Club but this latest deal represents the first regional sponsorship of its kind for the optician.

Using stop time animation in the style of the current Postman Pat advertisement the short films feature a traditional, Swiss-style weather house. It has two doors, with a female figure popping out one side when the weather is sunny and dry, a male figure emerging from the other when it rains. But unable to see outside properly our characters appear at the wrong time. The woman is covered in snow and the man melts in the hot sun. The animation ends with the company's classic strapline: 'Should've Gone to Specsavers'.

Sponsorship of STV's national weather report is a highly-contested sponsorship platform with a nationwide audience.  Previous sponsors have included Esure Insurance, Sheila's Wheels and Powergen.

Jon Crocker, group head at Specsavers' creative department says: 'Specsavers has produced an animation that is really appealing and a fun reminder of the importance of visual health.  We very much hope it helps to brighten wintry days for STV audiences.'

Kelly Bredin, the head of Sponsorship at STV says: 'We are delighted to welcome Specsavers as our latest high-profile sponsor.  The partnership between one of the nation's most trusted brands with one of the most popular broadcasters is a terrific fit.'

 

Specsavers notes to editors                                                                                             

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,480 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Annual turnover for the Specsavers Group is forecast to reach a record £1.4 billion in 2009/10
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners.
  • Specsavers employs more than 26,000 staff
  • Specsavers was voted Britain's most trusted brand of opticians for the eighth year running by Reader's Digest in 2009
  • Greater than one in three people who wear glasses in the UK buy them from Specsavers * - 9,700,000 glasses were exported from the warehouse to stores in 2009
  • Specsavers share by volume of the total optical market (including retailers that are not opticians) is 35%. Our share of the opticians market is 38%.*
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offer a hearing service from more than 400 locations.
  • Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During their three year support for Diabetes UK they raised more than £250,000 to fund research into diabetic retinopathy
  • Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas for use in developing countries

 

*GfK Home Audit (Dec 2008)       

 

Specsavers notes to editors                                                  

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • The couple still run the company, along with their three children. Their eldest son John is joint managing director
  • Specsavers has more than 1,260 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand
  • Annual turnover for the Specsavers Group is forecast to reach a record £1.05 billion for the financial year 2008/9
  • The group plans to continue its successful international expansion by opening stores in New Zealand
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners.
  • Specsavers employs more than 26,000 staff
  • Specsavers was voted Britain's most trusted brand of opticians for the seventh year running by Reader's Digest in 2008
  • One in three people who wear glasses in the UK buy them from Specsavers Opticians - eight and a half million glasses were sold during 2007
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and will offer a hearing service from more than 400 locations by the end of 2008
  • Specsavers supports numerous optical and hearing charities, including Diabetes UK, for whom they have raised more than £250,000 to fund research into diabetic retinopathy
  • Since 2003 a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas for use in developing countries

 www.beattiegroup.com

 

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