Teen Happiness All Time Low

Thursday, 25 November 2010

In response to today's announcement by Prime Minister, David Cameron, to officially measure wellbeing and happiness for the first time, Simple confirms happiness in teenagers is at an all time low.


In a recent wellbeing study of more than 100,000 teens nationwide, it was proven that by stripping them of 21st century material trappings such as make-up and gadgets, overall happiness was increased by some 20 per cent.


Simple led The Wellbeing Challenge which was supported by the Personal, Social, Health and Economic Association and incorporated into the Personal Wellbeing curriculum. Pupils in more than 400 schools were asked to complete the Rosenberg Self-esteem Test before and after the challenge. Some showed self-esteem increases by as much as 46 per cent, which resulted in a complete ban of make-up in the school.


TV psychologist, Emma Kenny, said: "The results from the Wellbeing Challenge were astonishing for such a short period of time. It is clear that there is a correlation between increased self-esteem and teens being freed from the trappings of modern day pressures, particularly those affecting their appearance.


"In truth, we are robbing children of their childhood by showing unrealistic images of models and celebrities everyday, which are unachievable. In actual fact make-up is simply a mask for their unhappiness and by removing it we are liberating them from these social expectations, creating resilience and strength.


"David Cameron is taking a lead in investigating what makes us happy as adults. If the Simple Wellbeing Challenge in schools proves anything it is that money is not everything, but that appearance plays a huge role. With increased self-esteem we will foster a new happier generation."


- Ends -

Notes to editors

  • Emma Kenny is available for media interviews and additional comment.
  • The Simple Wellbeing Challenge took place between September and November 2010 involving more than 100,000 students, aged 12 - 16 years. Pupils followed a healthy skincare regime and took part in volunteer work in the local community
  • Statistics based on the results from 650 pupils to date
  • The Rosenberg self-esteem scale was developed by Morris Rosenberg, Ph.D. (deceased) in 1965. (Reference: Society and The adolescent Self-Image. Princeton, N.J.: Princeton University Press.) The scale can be used to assess global self-esteem and it is one of the most widely used self-esteem tests among psychologists and sociologists


For press information, please contact Amanda or Rachael at Beattie Communications on 020 7053 6000, simple@beattiegroup.com