Worlds Largest Cruise Brand Sails Into Uk

Tuesday, 13 July 2010

The UK's fastest growing cruise retail business has today brought the world's largest cruise brand to the UK, following a deal with a leading international travel company. signed a deal with World Travel Holdings last month, and today the businesses have joined forces to launch the world's most popular cruise holiday URL,, to the UK.


The brand in the UK will be driven by Cruise118 directors Mal Barritt and James Cole and sits alongside the company's current cruise retail offering.


Mal Barritt, director of Cruise118, said: "This is an extremely important launch, both for Cruise118, and the UK's cruise industry. is the most powerful cruise holiday site in the world and we are extremely excited about introducing the brand to the UK market.


"We have developed a strong relationship with Brad and Jeff Tolkin, CEO's of World Travel Holdings, our partners in this venture, and our business model sits very well alongside theirs. We both have organisations dedicated to providing exceptional service as standard and have outstanding teams ready to take on this new and exciting challenge.


" sees us continuing to work with major cruise lines to offer the very best in choice, quality and price to consumers.


"Despite the recession, the UK cruise market is a thriving one, with latest statistics showing one in ten holidays booked is now a cruise, and predicting 1.65 million Brits will go on a cruise holiday in 2010.


"Holidaymakers are starting to see how well cruise holidays stack up against traditional land-based package deals - and the multiple destination options and luxury service offered on board really makes a cruise stand out as both great value and a way to relax, indulge and get away from it all.  This new brand means we are perfectly placed to serve these customers with the best possible holidays - tailored to suit their individual needs.


"We're not about simply selling any old holiday to the consumer - our customers are impressed by our unique cruise concierge service, which offers them a bespoke service and ensures they get the perfect holiday to suit their individual needs."


Cruise118 was established in June 2008 by ex MyTravel directors Mal Barritt and James Cole.  The pair recognised a need in the market for a cruise retailer that offered exceptional service in line with that offered on board cruise ships - something which was distinctly lacking at the time.


Since its launch in 2008, Cruise118 has quickly established itself as the UK's fastest growing cruise retail business.  Last year, the company signed a multi-million pound deal with to provide a white label cruise website for the price comparison site, and the directors have also launched three niche brands, and in response to consumer demands.


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