Avoiding A Reputation Meltdown
Earned media is a powerful weapon to have in your
marketing arsenal but like dynamite it can be explosive.
Positive advocacy in the form of likes and
recommendations can rocket a brand to the highest
But earned media campaigns can so easily turn to
spurned media if you call it wrong.
There is nothing worse than a maelstrom of criticism
raining down on your parade.
What to do to stay safe?
Manage social platforms professionally. In this day and
age, that means 24/7.
The timeline for heading off a social media crisis today
is minutes, perhaps hours but certainly not days!