Be Accessible

Marketing leaders have three major responsibilities:

1. To create a commercial strategy that builds the
brand, drives sales and impacts the bottom line.

2. To recruit and develop a talented team to deliver
the strategy.

3. To passionately oversee the implementation of
the strategy.

Every member of the team must be clear about the
strategy, understand what is expected of them
personally and play their part in realising the vision.

Communication is key– downwards and upwards.

Inspiration is essential. Effective leaders have an
open door and an open mind that encourages
input from everyone!

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