Be Relevant 24/7
Newsjacking is an important weapon for PR agencies.
It’s all about injecting fresh angles into breaking news
stories in order to secure media coverage for clients.
Our PR people at Beattie Communications do it to great
effect every day in life.
Newsjacking need not be confined to words. It works
with pictures and videos just as well. In fact, they’re
more likely to go viral.
Newsjacking in words, pictures or videos not only
captures the moment, it ensures a brand is relevant