Confession Is Good For The Brand
If confession is good for the soul, it can certainly be good for the brand.
When brands are faced with issues, we are faced with a dilemma – to tell or not to tell.
My advice – confess to your customers when you’ve got a problem.
That’s exactly what Domino’s did and it had a huge impact on sales.
The brand had been built around the concept of speedy delivery but the harsh truth was that customers felt their pizzas were not that good.
First Domino’s changed the recipe and ingredients. Then they confessed their shortcomings.
Pizza Turnaround which you will find on YouTube is the story of how they re-invented the brand.