Content Is King, Queen And Ace
Brands can buy exposure but they can’t buy engagement.
With TV ads you can buy an audience but is that audience watching?
Digital ads are in the same boat –it’s so easy the ignore them.
To command an audience, you need to connect emotionally with that audience.
You need to have something to say and you need to say it in a meaningful way.
It means creating content which makes them laugh, cry or think.
Content is king, queen and ace online or offline!