Court Opinion Formers

Walk into any pub and you’ll usually see someone
holding court.

He’ll be commanding the conversation, telling jokes,
making people laugh.

His mates will join in from time to time but he’s the
leader of the gang, the inspiration, the opinion former.

Opinion formers are always looking for something
different, something new, something extraordinary to
spark the chat.

They are the people who send jokes, videos and product
insights to their friends.

They make campaigns go viral.

Identifying them is the secret.

They can be as hard to unearth as a nugget of gold but
they are as precious to marketers as the yellow metal