Crystal Ball Gazing

In 10 years’ time what will the future hold for the advertising, marketing and communications industry?

Here’s my take:

  1. It will still be the most exciting business to work in.
  2. It will still be a scintillating mix of art and science, creativity and commerciality, magic and logic.
  3. Ideas have always been king and a decade from now ideas will still be on the throne.